9to9 DTLA
Curated Urban Guide
A digital product and interactive travel concept organizing Downtown Los Angeles into tailored 12-hour itineraries based on personality, budget, and culture.
UX / UI Design
Brand Identity
Digital Product
About the project
Eat, see, and explore like a local in five curated walks.
A legacy project from my early work at Blend Digital Marketing agency, 9to9 DTLA was created to solve urban travel friction in Downtown Los Angeles. Rather than sorting by geographical grid or generic review scores, the platform constructs complete 9 a.m. to 9 p.m. day plans matched directly to the visitor's personality and interests.
Motion & Character Systems
Short-form animation played a core role in introducing the app across social channels. Distinct character avatars were paired with each itinerary, giving users an immediate visual anchor for their preferred travel style.