Everything you need to represent Meridian consistently.
Approved logos, colors, typography, and brand elements in one place. Download the right asset, copy color values, and reference the system before creating new materials.
01 · Logos
Approved logo suite
Use these master assets only. Choose horizontal or vertical based on space, then select the approved colorway with the strongest contrast.
Horizontal Logos
Preferred for websites, presentation headers, email signatures, signage, and wide-format applications.
Vertical Logos
Use for square or vertical applications where the horizontal lockup would become too small.
Logo Mark
Use only where Meridian is already clearly identified, such as avatars, favicons, and compact branded moments.
02 · Colors
Color palette
Click any swatch to copy its HEX value.
03 · Typography
Type system
Editorial warmth in the headings; clear, contemporary utility everywhere else.
05 · Print Typography
Baskerville for print
For printed materials, Baskerville is the primary editorial typeface. Digital headings remain Libre Baskerville and paragraphs remain Poppins.
through people.
Baskerville brings a composed, editorial quality to printed Meridian materials. Use it for print headlines, statements, introductions, and longer-form editorial moments where warmth and authority are important.
06 · Brand Hierarchy
Keep communication consistent
A simple hierarchy keeps Meridian materials recognizable without making every piece look identical.
Lead with clarity
Use concise, meaningful headlines with generous space around them.
Use color intentionally
Deep teal and white carry the system. Golds add warmth; chartreuse is a focused accent, not a dominant field.
Prioritize readability
Keep text contrast strong, paragraph widths comfortable, and typography restrained.
Protect the identity
Use only approved logo assets and preserve their proportions, spacing, and color relationships.
Photo + Video Library
Approved photography, video clips, and campaign imagery will live here.
Stationery Materials
Business cards, letterhead, presentation covers, and print collateral.
Social Media Graphics
Reusable social templates and approved branded layouts.